2/18/2024 0 Comments Info display typefaceJAF Cupidus by Just Another Foundry, Garching, Germany 2. While originally designed as a display face, Cupidus also can work well in text sizes. In Cupidus, they've extended this concept to vertical directions, which reduces the hierarchy between upper and lowercase letters. It's an evolution of the foundry's earlier rounded sans, JAF Domus, in which they made the counter spaces as even as possible to give the typeface a sense of calm and space. JAF Cupidus is notable for its extremely high x-height. They're also known for their work on custom and customised type design projects for Crown Equipment Corporation, OECD and Seiko Watch Corporation. Their notable work to date has included JAF Herb, a new take on the German blackletter tradition, and the sans-serif superfamily JAF Bernini Sans, a 2012 TDC2 winner. Just Another Foundry, Garching, Germanyįounded in 2004 by type designer Tim Ahrens and typographer Shoko Mugikura, Just Another Foundry is a German type design studio based in the Bavarian town of Garching. All of the inspirational indies we've featured below are worth supporting, and all could potentially provide the killer font you need to bring your design projects to the next level. But that wouldn't be possible without the indies, so in this article, we pay tribute to some of the best standard-bearers for inventiveness and excellence in type design from around the world.īefore we get started, though, please note that this is not a ranking: we list these font foundries – some big, some small – in no particular order. Happily, this means designers have an impossible range of options, allowing them to bring their visions to life in the most original and imaginative ways. Instead, an army of fiercely independent type foundries is constantly innovating and developing new fonts, meaning that even the largest players have to compete in kind. Thankfully, that's not the world we live in. If the type industry was simply dominated by a few massive players, we'd worry that things would get stale, and those corporations would merely focus on wringing extra profit out of existing typefaces. And yet any type designer knows a good typeface takes great talent and hard work to create and can sometimes require years of inspiration and perspiration to take form. In a digital world, where thousands of amazing fonts are at our fingertips, it's often easy to take for granted what we have.
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